The Seóra style and design language has continuously evolved to become a leading global brand for luxury outdoor furniture, and a critical ingredient in some of the world’s most beautiful beach clubs, yachts and private homes.

From the very beginning, the ambition was to create beautiful and inspiring pieces that boast resilience and design in equal measure. Combining a contemporary aesthetic and understated design, every Seóra piece is carefully handcrafted in Italy using the finest outdoor materials with utmost attention to detail and care.

We design with a strong identity, elegant proportions and unrivalled comfort taking inspiration from nature’s purest elements with delicate detailing and harmonious silhouettes.

From our sophisticated collections to our bespoke service, the emphasis on meticulous attention to detail and refinement is the essence of our design ethos and allow a seamless transition between indoor and outdoor spaces.

At Seóra we value two concepts above all others, design and craftsmanship. We work with the most exceptional people to handcraft our furniture in the provinces of Northern Italy where the Italian skills and craftsmanship shine through in the beauty of our products.

The quality of Seóra furniture is the purest expression of Italian craftsmanship; of the meticulous attention to detail and the perfection so loved by the world that it constantly seeks to imitate its essence.

The hands of the craftsmen and women who tailor each bespoke furniture piece, hold the precious knowledge of secret traditions, carefully guarded and handed down from one generation to the next. Focused on the crafting of something beautiful and enduring, this deep-rooted savoir-faire and heritage help make each Seóra piece unique.